Allied Electric Sign

as featured in 2019 CEO Of The Year Honorees by Utah Business Magazine
"Celebrating their 25th anniversary in 2018, Ms. Collard has led Allied Electric through challenging times into unprecedented success. Growing from a small business with only a few employees in a 3,200-square-foot property in 1993, today the business has over 30 vehicles in the fleet; 70,000 square feet of production space; three locations across the Wasatch Front and another in Las Vegas, Nevada; over one hundred employees; contractor licenses in five western states, and producing, shipping, and installing signage for businesses across the country, including Hawaii and Alaska.

However, that success did not come without growing pains. “After purchasing a small sign company in Las Vegas, and realizing we did not know the market as well as we should have, we struggled to compete profitably our first year,” she says. “We lost good people and significant money.” But Ms. Collard didn’t let a moment of hardship stop her. “I was feeling pretty discouraged and was hard on myself for not doing a better job, but we were determined to succeed.” Under Ms. Collard’s leadership, innovation, and bootstrapping mentality, they did. “I certainly learned not to assume you know something. Always do your homework. It might just keep you from doing something stupid!”

Learning from her challenges in Las Vegas, Ms. Collard looks toward the future for further growth and improvement. And she hopes others will learn from her experiences too. When asked for her advice, she says: “Do what you say you will do; focus on quality, not price; and find your niche.”"
Monica was also featured in "30 Women to Watch" by Utah Business Magazine