Mr. Sign
Pittsburgh, PA 15233
Sign Stats
50% of customers are attracted by on-premise signage
35% of passersby wouldn’t know about your business without a sign
85% of customers live and work within a five-mile radius of your business
13% to 20% of the population relocates annually
17% of customers will pick out the keyword in a sign the first time they pass by
20% to 45% of traffic from any business is unplanned stops
KEY POINTS
- Signage pays for itself
- Signage works 24/7/365 for you, for a one-time fee
- Least expensive, most effective form of advertising
- Signage can be responsible for half of your customers
- People often judge a business on how it appears on the sign
- Open a dialogue for your business before the customer enters the store
- Studies show changing a sign directly improves sales revenue
- Customers are likely to purchase form business they have already heard of, so a sign can help plant the seed for future sales
- Signage is so important that without it, you may not be able to get a business loan
YOUR SIGN SHOULD
- Create immediate recognition
- Identify your business
- Mark its location
- Convey the right image of your company
- Convey a brief, simple, universal message
- Communicate what you are offering
ABC'S OF SIGNAGE
Attract new customers
Brand the business
Create impulse sales
“Signs serve as a primary link between businesses and customers.” – US Small Business Administration
“On premise signage is the most effective, yet the least expensive form of advertising for small businesses” - Small Business Association
“18% of households relocate each year. As your customers move, replace them by attracting new customers.”- US Census Bureau
