Latreia Home Solutions

Charlie Wakefield, CEO of Latreia Home Solutions, brings over 25 years of expertise to the industry.  Holding a Bachelor of Science in Business Administration from Arizona State University and boasting SPHR, SHRM-SCP, and AZROC Contractor certifications, Charlie’s commitment to this field stems from a deep passion for transforming spaces.  At Latreia, he specializes in senior leadership, spearheading team building, strategic planning, and nurturing a culture of continuous improvement.  Charlie’s leadership philosophy revolves around humility, hunger for growth, and a commitment to being both a servant and transformational leader.  His goal is to position Latreia as an employer of choice, fostering a culture that embodies service and excellence.  With Latreia’s ethos rooted in worship through service, the company not only prioritizes customer satisfaction but also invests in sustainable, affordable housing solutions, reflecting their commitment to a greater cause.

Rick Douglas is the Chief Operating Officer at Latreia, bringing over 30 years of invaluable industry expertise.  His passion for transforming clients’ living spaces through craftsmanship skills is the driving force behind his work.  Specializing in project management, Richard excels in delivering seamless project experiences and enhancing customer satisfaction.  He and his team prioritize exceeding client expectations, consistently going the extra mile from project initiation to successful completion.

Meet Robert Douglas, our Vice President of Training & Trade Relations, boasting more than 20 years of industry expertise. With a foundation from the Community College of the Air Force and comprehensive technical training, Robert brings an abundance of experience and unwavering dedication to his pivotal role. His passion for Interior Design and Window Covering needs spans both indoor and outdoor spaces, driven by a deep appreciation for creativity and helping clients achieve their desired goals. Robert specializes in Interior Design and Training, fostering a team ethos centered on care and precision. His commitment to getting things right the first time reflects our collective dedication to delivering exceptional results. Robert earned the Certified Window Treatment Specialist (CWTS) designation, joining an international community of professionals dedicated to increasing the standards of professionalism in all areas associated with window coverings. This certification acknowledges design professionals who want to elevate their expertise and experience to master the complex custom window coverings niche. It is built on established standards of practice, knowledge, and ethics to differentiate professionals who have taken the steps necessary to become certified. We pride ourselves on being a team of passionate designers and craftsmen, ensuring top-tier customer satisfaction. Keeping everything in-house without subcontractors underscores our commitment to quality craftsmanship and impeccable service.